New Delhi: Ministry of Information and Broadcasting has announced a scholarship for ₹25000/- in commemoration of Deen Dayal Upadhyay for people of Indian Origin who did exemplary work in development journalism.
Addressing the 69th Valedictory session of Development Journalism Course here at Indian Institute of Mass Communication, Union Minister of Information and Broadcasting Smriti Irani said that it is an honor to preside over an event which brings journalists of 16 countries under one roof. She also awarded certificates to 25 development journalism students from 16 countries.
Minister said that one should always continue to learn new things and development Journalism is an area where there should be more focus.
Smriti Irani while lauding the efforts of IIMC in consistently bringing out its magazine, said that IIMC has a global legacy in communication. She further added that we should concentrate on developing communication at grassroots.
Minister pointed out during the speech that an average Indian spends 200 minutes a day on the mobile app and that 65% of video consumption in our country is only from rural areas and is slated to grow further. In this scenario, the media and entertainment industry should think about what new things can be offered to the consumers.
“Times have changed from the time when the editor had the last word on the narrative. Now consumer also decides on the narrative and asks about the source of information. In this age of data exploding from every nook and corner, many would google every piece of information and hence it is important to be credible,” Minister further added.
On this occasion, she also inaugurated National Media Faculty Development Center in IIMC Campus. She launched ECHO Newsletter, Samachar Madhyam, and Communicator magazines too.
Diploma Course in Development Journalism is a prestigious course conducted by IIMC for mid-career journalists from Non-aligned and Developing Countries.
The course is organized under the Indian Technical and Economic Cooperation and the Special Commonwealth African Assistance Plan programmes of the Ministry of External Affairs.
The duration of the course is four months and is usually organized twice a year: from January to April and again from August to December. The objective of the course is to illuminate the linkages between development and communication and upgrade the skill set of journalists enabling them to deal with the challenges faced while communicating about development and economic issues. IIMC has so far I trained 1,322 participants from 127 different countries.