Industrial design refers to an activity that has to do with products and objects that are used for practical functions and Industrial Designers organize and design articles, products and materials in such a way that they not only serve the purpose for which they were intended but are visually pleasing as well.

Profession of designers has come a long way in last two decades. It has received public recognition firstly as a part of our economic and cultural life and secondly in 'business', or 'design industry'.

Designing is divided into a number of separate areas-Graphic design and Textile design are two dimensional, while three dimensional designs include industrial design, product design, furniture design, fashion design, jewellary design, interior, exhibition and theater design etc.

Designers usually specialize in one particular area of designing e.g. clothing, furniture, home appliances, industrial equipment, movie and theater sets, packaging, floral arrangements, graphic design, computer aided design etc. Visual communication design is a prominent area where designers work.

Designs of products, environments and systems aim at customers' needs in terms of comfort, aesthetics, efficiency, safety, reliability, economy etc. It is essential the designers have technical knowledge appropriate to their discipline and commercial awareness of markets.

Industrial designers applies technical knowledge with creativity and encompasses a wide range of materials in industries. It is concerned with products, objects, things.

Therefore, these issues that concern product sell-ability has led to creation of
a design division in most manufacturing industries.